House Bill No. 2907 introduces new regulations regarding the use of a tenant's name or likeness by landlords or their agents for commercial purposes. The bill adds Section 92.027 to Subchapter A of Chapter 92 in the Property Code, which stipulates that any lease provision allowing such use must include an option for the tenant to opt out. Furthermore, any authorization granted under this section is only valid during the tenant's lease term, and any lease provisions that violate these rules will be deemed void.

Additionally, if a landlord or their agent improperly obtains a tenant's agreement or uses their name or likeness in violation of this section, the tenant is entitled to recover damages, including an amount equal to one month's rent, injunctive relief, and reasonable attorney's fees. The provisions of this new section will apply to leases or agreements entered into or renewed on or after the effective date of the Act, which is set for September 1, 2025.

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