S.B. No. 1313 amends the Health and Safety Code to establish prohibitions on certain advertising practices related to cigarettes, e-cigarettes, and other tobacco products. The bill introduces a new section, 161.124, which defines specific prohibited images and signage that retailers cannot use in their marketing efforts. These prohibitions include the use of cartoon-like characters aimed at minors, trademarks that mimic products marketed to minors, symbols associated with marketing to minors, images of celebrities, and depictions resembling food products like candy or juice.

Violating these provisions constitutes a Class B misdemeanor, thereby creating a criminal offense for retailers who engage in such advertising practices. The bill is set to take effect on September 1, 2025, following its passage in both the Senate and House.

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