S.B. No. 1313 amends the Health and Safety Code in Texas to prohibit certain advertising practices related to cigarettes, e-cigarettes, and other tobacco products. The bill introduces a new section, 161.124, which defines specific prohibited images and signage that retailers cannot use in their marketing efforts. These include cartoon-like characters aimed at minors, trademarks that mimic products marketed to minors, symbols associated with marketing to minors, images of celebrities, and depictions resembling food products like candy or juice. Violating this provision constitutes a Class B misdemeanor.

Additionally, the bill updates the heading of Subchapter K to reflect the inclusion of e-cigarettes in the prohibition of certain advertising practices. The new legal language emphasizes the intent to protect minors from tobacco marketing tactics that could appeal to them. The act is set to take effect on September 1, 2025.

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