The bill, S.B. No. 1313, aims to enhance regulations surrounding the advertising and marketing of cigarettes, e-cigarettes, and other tobacco products by prohibiting specific signs, logos, and designs that may appeal to minors. It amends the heading of Subchapter K, Chapter 161 of the Health and Safety Code to include "E-CIGARETTE, OR TOBACCO PRODUCT ADVERTISING; FEE" and introduces a new section, 161.124, which outlines the criteria for prohibited images and signage. Retailers are specifically barred from using cartoon-like characters, imitating trademarks aimed at minors, using symbols associated with marketing to minors, displaying images of celebrities, or resembling food products in their advertising.

Additionally, the bill stipulates that retailers who violate these provisions commit a Class B misdemeanor, thereby creating a criminal offense for non-compliance. The legislation is set to take effect on September 1, 2025, reinforcing the state's commitment to reducing tobacco product appeal among younger audiences.

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