The bill, H.B. No. 2735, seeks to amend the Health and Safety Code of Texas by prohibiting the advertising of e-cigarettes, in addition to cigarettes and tobacco products, in certain locations. Specifically, it updates the heading of Subchapter K to include "E-CIGARETTE" alongside "CIGARETTE" and "TOBACCO PRODUCT." Furthermore, it introduces a definition for "E-cigarette" as per Section 161.081 and modifies existing regulations regarding the placement of advertisements. Under the new provisions, advertisements for cigarettes, e-cigarettes, or tobacco products cannot be located within 1,000 feet of a church or school, with specific measurement guidelines provided.

Additionally, the bill clarifies that existing signs advertising these products that were established before September 1, 1997, and are located between 500 and 1,000 feet from a church or school are exempt from this prohibition. The changes aim to enhance public health protections by limiting the visibility of e-cigarette advertising near sensitive locations. The bill is set to take effect on September 1, 2025.

Statutes affected:
Introduced: Health and Safety Code 161.121, Health and Safety Code 161.122 (Health and Safety Code 161)
House Committee Report: Health and Safety Code 161.121, Health and Safety Code 161.122 (Health and Safety Code 161)
Engrossed: Health and Safety Code 161.121, Health and Safety Code 161.122 (Health and Safety Code 161)