S.B. No. 963 is a legislative bill that aims to amend the Government Code to allow Medicaid managed care organizations to engage in marketing activities regarding certain private health benefit plans. Specifically, the bill adds a new subsection (c) to Section 540.0055, which establishes that the marketing guidelines set by the commission cannot prohibit these organizations from informing individuals about the availability of qualified health plans offered through an exchange, as well as advertising Medicare Advantage plans or related benefits during community enrollment events.

Additionally, the bill includes a provision that requires state agencies to seek a waiver or authorization from federal agencies if necessary before implementing any part of the Act. The implementation of the Act is set to take effect on September 1, 2025, contingent upon the granting of any required waivers or authorizations.