The bill, H.B. No. 169, proposes the establishment of a communications office within the Texas Economic Development and Tourism Office. It introduces a new section, 481.0065, to the Government Code, which outlines the responsibilities and functions of this communications office. The office will be tasked with marketing and promoting Texas both domestically and internationally, utilizing various methods such as advertising and public service announcements. Additionally, it will focus on informing individuals about state and federal laws relevant to business operations and tourism in Texas.

The bill also allows for the hiring of a director and necessary staff to effectively carry out the duties of the communications office. Furthermore, the office will be responsible for preparing and distributing information related to laws and programs that govern entry into Texas for business, tourism, and immigration purposes. The provisions of this act are set to take effect on September 1, 2025.

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