House Bill 2272 amends Tennessee law to clarify the liability of celebrities who endorse alcoholic beverage brands or businesses. The bill establishes that a celebrity's endorsement does not equate to ownership of the brand or business, thereby protecting them from liability for damages resulting from the sale of endorsed alcoholic beverages. The new section defines key terms such as "celebrity," "celebrity endorsement agreement," and "on-premise establishment," and outlines the criteria a celebrity must meet to enter into an endorsement agreement, including age, citizenship, and a clean legal record regarding alcohol-related offenses.

Additionally, the bill specifies that a celebrity endorsement agreement and any related promotional activities do not imply ownership interest in the endorsed brand or establishment, provided the celebrity has no ownership stake and is not involved in the management or operations of the business. It also states that celebrities are generally not liable for claims related to the actions of the endorsed brand or establishment, with exceptions for those who are directly involved in the sale or management of the alcoholic beverages. The act will take effect upon becoming law.