Senate Bill 2363 aims to enhance consumer protection by requiring third-party booking sites to disclose additional fees associated with ancillary hotel services. The bill defines "ancillary hotel services" as supplementary offerings such as parking, dining, and spa treatments, and mandates that if these services incur extra charges beyond the room cost, the booking site must inform consumers of both the existence of these fees and the specific services that require them. This new requirement is intended to prevent unfair or deceptive practices in the hospitality industry.

Additionally, the bill amends the Tennessee Consumer Protection Act to include violations related to the failure to disclose these additional fees as unfair or deceptive acts. Specifically, it adds a new subdivision to the existing law that addresses the lack of disclosure of fees for ancillary services at hotels listed on third-party booking sites. The act is set to take effect on July 1, 2026, and will apply to conduct occurring on or after that date.