House Bill 1661, also known as Senate Bill 1980, introduces new regulations regarding minors engaged in content creation in Tennessee. The bill defines key terms such as "content creation," "content creator," and "minor," and establishes criteria for when a minor is considered to be engaged in content creation. Specifically, a minor is deemed to be involved if their likeness, name, or photograph appears in at least 30% of a content creator's compensated video content within a specified timeframe. The bill also allows minors to produce and publish their own content while ensuring they receive all compensation for their work.

Additionally, the bill mandates that content creators maintain detailed records of minors involved in content creation, including proof of age and compensation details, until the minor reaches 21 years of age. It requires content creators to set aside a portion of earnings in a trust account for the minor's benefit until they turn 18. Furthermore, the bill provides mechanisms for minors to request the removal of content featuring their likeness and allows for civil action if such requests are not honored. The act is set to take effect on January 1, 2027, applying to conduct occurring on or after that date.