House Bill 1628, also known as Senate Bill 1887, amends Tennessee Code Annotated to enhance the framework for tourism development in the state. A new section is added to define key terms related to tourism, including "destination marketing organization," "tourism," "tourism development," "tourism event," "tourism promotion," and "tourist." These definitions aim to clarify the roles and responsibilities of organizations involved in promoting tourism and to establish a common understanding of tourism-related activities.

Additionally, the bill revises Section 4-3-2207 by replacing it with updated provisions regarding the confirmation and operation of regional tourism organizations. It outlines the criteria for these organizations to receive state funding, including a matching funds structure and requirements for marketing initiatives that align with the state's branding. The bill also stipulates that a maximum of 40% of the funds can be allocated to administrative expenses, with the possibility of increasing this to 50% under certain conditions. Overall, the legislation seeks to strengthen tourism promotion efforts and ensure effective use of state resources in supporting regional tourism initiatives.

Statutes affected:
Introduced: 4-3-2207