House Bill 1468, also known as Senate Bill 1807, introduces a new section to the Tennessee Code Annotated that prohibits the use of personalized algorithmic pricing by entities when setting prices for goods or services to consumers. The bill defines key terms such as "algorithm," "consumer," "dynamic pricing," and "personalized algorithmic pricing." It specifies that entities are not allowed to use personal data to determine prices, with certain exceptions for financial institutions, insurance entities, and existing subscription agreements. Violations of this provision are classified as unfair or deceptive acts under the Tennessee Consumer Protection Act of 1977, subjecting violators to penalties and remedies.

Additionally, the bill amends Section 47-18-104(b) to include violations of the new section 47-18-139 as a basis for enforcement. The act is set to take effect on July 1, 2026, and will apply to conduct occurring on or after that date. The bill aims to protect consumers from potentially exploitative pricing practices that rely on personal data.

Statutes affected:
Introduced: 47-18-104(b), 47-18-104