House Bill 1661 aims to regulate content creation involving minors in Tennessee. It introduces a new part to the Tennessee Code Annotated, specifically defining terms such as "content creation," "content creator," and "minor." The bill stipulates that a minor is considered engaged in content creation if their likeness, name, or photograph appears in at least 30% of a content creator's compensated video content within a specified timeframe. It also clarifies that minors can produce their own content and retain all compensation, but if they feature another minor who meets the content creation threshold, they must comply with additional requirements outlined in the bill.

The bill mandates that content creators maintain detailed records regarding minors involved in content creation, including proof of age and compensation details, until the minor turns 21. It requires that a portion of the earnings from content featuring minors be set aside in a trust account for the minor's benefit until they reach 18 years of age. Additionally, it allows minors or individuals who were minors at the time of content creation to request the removal of their likeness from online platforms, with provisions for civil action if such requests are ignored. The act is set to take effect on January 1, 2027, applying to conduct occurring on or after that date.