House Bill 1536 aims to establish the "Tennessee Agricultural Innovation and Education Initiative," which will be administered by the Department of Agriculture. The initiative is designed to enhance agricultural education, digital innovation, and market access while fostering workforce development in Tennessee's agricultural sector. Key components of the initiative include supporting statewide outreach and education, expanding digital access to agricultural resources, promoting economic opportunities for farmers, and encouraging collaborations to prepare future agricultural leaders. The bill also allows the department to contract with qualified private, nonprofit, or academic partners to design and operate various components of the initiative.

Additionally, the bill outlines the intellectual property rights of private partners, ensuring that any creative materials developed remain their exclusive property. It mandates an annual independent evaluation of the initiative to assess participation, educational outcomes, audience engagement, and return on investment. The bill proposes a recurring annual appropriation of $2 million to fund the initiative, with an emphasis on seeking matching contributions from various partners. The initiative is set to take effect on July 1, 2026, contingent upon public welfare considerations.