House Bill 1468, sponsored by Clemmons, seeks to amend Tennessee law by introducing a prohibition on personalized algorithmic pricing. The bill defines key terms such as "algorithm," "consumer," "dynamic pricing," and "personalized algorithmic pricing." It specifically states that entities are not allowed to set prices for goods or services using personalized algorithmic pricing, which is defined as dynamic pricing that utilizes personal data. However, there are exceptions for entities subject to insurance laws, financial institutions, and certain existing subscription-based agreements.

Additionally, the bill establishes that violations of this new prohibition will be considered violations of the Tennessee Consumer Protection Act of 1977, categorizing them as unfair or deceptive acts affecting trade or commerce. The bill also amends Section 47-18-104(b) to include violations of the new section as a basis for enforcement. The act is set to take effect on July 1, 2026, and will apply to conduct occurring on or after that date.

Statutes affected:
Introduced: 47-18-104(b), 47-18-104