The proposed bill aims to restrict the processing of online personal data for individuals aged sixteen years or younger in South Dakota. It introduces definitions for key terms such as "covered user," "operator," "personal data," and "processing." The bill stipulates that operators of mobile applications, online services, or websites cannot process personal data of covered users unless specific conditions are met, such as obtaining parental consent for users aged thirteen to fifteen or ensuring that the processing is necessary for certain activities outlined in the bill.

Additionally, the bill mandates that operators must delete all personal data of a covered user within fourteen days of identifying them as such, unless processing is permitted under the specified conditions. The Attorney General is granted the authority to enforce the provisions of the bill, including the ability to bring civil actions against violators and impose penalties of up to five thousand dollars per violation. The bill emphasizes that enforcement is solely the responsibility of the Attorney General, and it does not create a private right of action for individuals.