This bill introduces new regulations regarding consumer interactions with chatbots and other human-simulating technologies in commercial transactions. It prohibits businesses from engaging in such transactions if the consumer could reasonably believe they are communicating with a human, unless the consumer is clearly informed at the beginning of the interaction that they are not. This requirement aims to prevent misleading or deceptive practices in consumer communications.

Additionally, the bill allows consumers or the attorney general to bring civil actions against violators, with provisions for recovering actual damages, liquidated damages of $1,000 per violation, or up to $10 million in class action cases. The prevailing party in these actions may also recover attorney's fees and costs. Furthermore, the attorney general is granted the authority to seek injunctive relief against non-compliant parties. Importantly, the bill clarifies that internet service providers are not liable for merely transmitting the violative transactions.