The "Digital Choice Act" aims to enhance consumer rights regarding personal data in South Carolina by adding Chapter 31 to Title 37 of the South Carolina Code of Laws. The bill defines key terms related to digital choice and social media, establishes requirements for social media companies to provide consumers with access to their personal data, and mandates the implementation of data interoperability interfaces. It also outlines civil penalties for violations and grants consumers specific rights, such as the ability to confirm whether their data is being processed, access their data, delete it, and correct inaccuracies.

Key provisions include the requirement for social media services to provide personal data in a portable and usable format upon request, and the obligation for these companies to implement transparent interoperability interfaces that allow users to share their data across different platforms. The bill also specifies that social media companies must secure personal data obtained through these interfaces and obtain user consent before sharing it. Additionally, the Department of Consumer Affairs is tasked with enforcing the act, which includes the authority to impose fines for violations and seek legal remedies in court.