The "Digital Choice Act" aims to enhance consumer rights regarding personal data management in South Carolina by adding Chapter 31 to Title 37 of the South Carolina Code of Laws. The bill defines key terms such as "personal data," "social media service," and "interoperability," and establishes legislative findings that affirm an individual's right to control their personal data and the need for improved data sharing between social media platforms. It mandates that social media companies provide consumers with access to their personal data in a portable and usable format upon request, and requires these companies to implement interoperability interfaces that allow users to share their data across different platforms.

Additionally, the bill outlines the enforcement mechanisms and civil penalties for violations, including fines of up to $2,500 for each infraction. It grants consumers specific rights, such as the ability to confirm whether their data is being processed, delete their data, and correct inaccuracies. The Department of Consumer Affairs is tasked with administering and enforcing the provisions of the act, with the Attorney General providing legal support. The act will take effect upon the Governor's approval.