The South Carolina Consumer Freedom Act aims to amend Section 56-15-45 of the South Carolina Code of Laws to allow automotive manufacturers that own or operate a manufacturing factory or assembly plant in the state, and have never had dealer franchise agreements, to sell vehicles directly to consumers. This change is intended to enhance consumer choice and market freedom, providing South Carolinians with more options for purchasing new vehicles while maintaining the existing franchise dealer system. The bill emphasizes the importance of protecting consumer rights and fostering a competitive business environment that encourages economic growth.

Key amendments include the addition of a provision that permits manufacturers meeting specific criteria—such as having no franchised dealers in the state for the past ten years and being incorporated in the U.S.—to operate as direct sellers. Additionally, the bill clarifies that existing laws will continue to protect current automotive retail dealers, ensuring that the new legislation does not undermine their operations. The act will take effect upon approval by the Governor.

Statutes affected:
01/16/2025: 56-15-45
01/16/2025-A: 56-15-45
Latest Version: 56-15-45