The South Carolina Social Media Regulation Act aims to enhance the protection of minors on social media platforms by establishing specific requirements for social media companies. The bill prohibits social media companies from allowing minors to create accounts without parental consent and mandates that these companies verify the age of their users. Additionally, it restricts direct messaging between adults and minor account holders, limits the use of personal information for advertising, and requires companies to filter harmful content. The legislation also empowers the South Carolina Office of Attorney General to investigate complaints and enforce compliance, while providing a framework for parents to supervise their children's online activities.

Furthermore, the bill includes provisions for the development of educational programs on online safety by the Department of Education, which will address the risks associated with social media use. It establishes a private right of action for individuals harmed by violations of the act, allowing them to seek damages and attorney's fees. The act also declares any waivers or limitations of its protections as void, reinforcing the rights of consumers and guardians. The provisions of the act are set to take effect on March 1, 2026, following approval by the Governor.