The "App Store Accountability Act" aims to enhance protections for minors using apps by establishing specific requirements for app store providers and developers in South Carolina. The bill mandates that app store providers determine the age category of users and obtain verifiable parental consent before allowing minors to download or use apps. It also requires that age ratings and content descriptors be clearly displayed, and that parents have access to mechanisms for blocking unsuitable content. Additionally, the Department of Consumer Affairs is tasked with issuing guidance to ensure compliance, and an advisory committee will be formed to improve transparency regarding app ratings.

Enforcement of the act will be overseen by the Attorney General, who can impose fines for violations and pursue civil actions to ensure compliance. Parents are granted the right to bring civil actions against app store providers or developers for violations affecting their children. The act emphasizes the importance of parental involvement in safeguarding minors online while allowing adults unrestricted access to app content. The provisions of the act will take effect on January 1, 2026, following the issuance of guidance by the Department of Consumer Affairs.