The bill amends Chapter 6-13 of the General Laws by introducing a new section titled "Unlawful retention policy canceling of subscriptions, memberships." It requires any business entity that makes automatic renewal offers or continuous service offers for goods, services, memberships, or subscriptions to provide consumers with clear and conspicuous disclosures regarding the terms of these offers, including cancellation policies and procedures. Specifically, businesses must acknowledge the automatic renewal or continuous service offer terms, disclose how to cancel, and inform consumers of any changes in pricing after a trial period.

Additionally, consumers must be able to cancel these agreements online without further action required. The bill mandates that in the event of a material change in the terms of the offer, businesses must provide clear and conspicuous notice of the change and information on how to cancel. Violations of these requirements will be considered deceptive trade practices, subject to enforcement provisions and private rights of action. The bill also defines "clear and conspicuous" and "consumer" to clarify the language used. This legislation aims to enhance consumer protection by ensuring that cancellation processes for automatic renewals and continuous service offers are straightforward and accessible. The act will take effect upon passage.