The bill amends Chapter 17-25.2 of the General Laws, titled "Ballot Question Advocacy and Reporting," by introducing a new section that establishes strict identity disclosure requirements for ballot question advocates. Under the new provisions, any written, typed, or printed communication related to ballot advocacy must prominently display the phrase "Paid for by" along with the name of the individual or entity responsible, including the chief executive officer's name and principal business address. Additionally, organizations classified as tax-exempt under certain sections of the Internal Revenue Code must also disclose their top five donors who contributed the largest aggregate amounts in the preceding twelve months.

The bill further stipulates that paid television and internet video advertisements must include specific audio and visual disclosures, including a personal message from the chief executive officer of the entity responsible for the advertisement. For paid radio and internet audio advertisements, the advertising must conclude with a personal audio statement from the chief executive officer, identifying the entity and approving the content. Automated telephone calls must also identify the entity making the expenditure and include a list of the top five donors.

These requirements aim to enhance transparency in political advertising and ensure that voters are informed about the financial backers of ballot question advocacy efforts. The act will take effect upon passage.