The bill introduces a new chapter, CHAPTER 30, titled "Deceptive and Fraudulent Synthetic Media in Election Communications," to Title 17 of the General Laws concerning elections. It defines "synthetic media" as an image, audio recording, or video recording of an individual's appearance, speech, or conduct that has been intentionally manipulated using generative adversarial network techniques or other digital technology to create a realistic but false representation. The bill prohibits candidates, their campaign committees, political action committees, and other entities from distributing deceptive synthetic media within 90 days of an election unless a clear disclosure is made indicating that the media has been manipulated or generated by artificial intelligence. Specific guidelines for the size and clarity of disclosures are established for both visual and audio media.

Additionally, the bill grants candidates the right to seek injunctive or equitable relief and damages if their appearance, actions, or speech are depicted through synthetic media in violation of this chapter. It outlines exceptions for certain entities, such as broadcasting stations and publications that clearly state that the synthetic media does not accurately represent the speech or conduct of the candidate, as well as for synthetic media that constitutes satire or parody. The provisions of the chapter are designed to be severable, ensuring that if any part is deemed invalid, the remaining sections will still be enforceable. The act will take effect upon passage.