The bill amends the General Laws in Chapter 6-13, titled "Unfair Sales Practices," by introducing new definitions and regulations regarding pricing and discounts. Notably, it adds a definition for "digital coupon," which refers to any store coupon or rebate that is exclusively available online and redeemable at physical locations. Additionally, the bill establishes that advertisements for items sold below regular prices must clearly display the regular price at the point of purchase and disclose any additional charges for necessary equipment or services.

Furthermore, the bill mandates that retailers offering discounts on food and related items through digital coupons must also provide alternative methods for customers to access the same discounts without requiring a personal computing device. These alternatives may include paper coupons or electronic kiosks, which must be easily accessible in-store. Violations of these provisions could result in fines of up to $500. The act is set to take effect on January 1, 2026.