The bill introduces a new chapter, titled "The Personal Hygiene Product Safety and Toxic Metal Removal Act of 2025," to Title 23 of the General Laws. Its purpose is to protect public health by reducing consumer exposure to toxic metals, including lead, cadmium, and arsenic, through the regulation of personal hygiene and care products. The act establishes specific concentration limits for these metals in personal hygiene products, including a maximum of 0.1 parts per million for lead and arsenic, and 0.05 parts per million for cadmium.

Manufacturers will be required to regularly test their products for the presence of toxic metals through independent laboratories accredited by the FDA or an equivalent authority. They must submit reports detailing the results of product testing to the Department of Business Regulation (DBR), which will make these reports available to the public. The DBR will have the authority to inspect, seize, and test personal hygiene products suspected of containing harmful levels of toxic metals, and products found in violation of the concentration limits will be subject to recall at the manufacturer's expense. Manufacturers found in violation of the act may face civil penalties up to $250,000 per violation, with repeat offenders potentially facing increased penalties, including possible suspension of their business license.

The act also requires personal hygiene products to include a label certifying compliance with federal safety standards concerning toxic metals. Additionally, the executive office of health and human services will implement an educational campaign to inform consumers about the risks of toxic metals in personal care products and the importance of reading product labels. The act provides for grants to academic institutions, nonprofit organizations, and industry stakeholders for research and development of safer alternatives to toxic metals in personal hygiene and care products.

The act is set to take effect on January 1, 2028, with manufacturers required to comply with the established concentration limits within 180 days thereafter.