The bill proposes an amendment to Title 17 of the General Laws entitled "ELECTIONS" by adding a new chapter that addresses deceptive and fraudulent synthetic media in election communications. Synthetic media is defined as images, audio recordings, or video recordings that have been intentionally manipulated using digital technology, such as generative adversarial network techniques, to create a realistic but false depiction of an individual's appearance, speech, or conduct. The bill prohibits the distribution of such deceptive synthetic media within 90 days of an election, unless the media includes a disclosure stating it has been manipulated or generated by artificial intelligence. The disclosure requirements for visual and audio media are specified to ensure they are easily readable or audible to the average viewer or listener.

The bill also establishes a right of action for candidates whose appearance, actions, or speech are depicted through the use of synthetic media in violation of the new chapter. Candidates may seek injunctive or other equitable relief to prohibit the distribution of the synthetic media and may bring an action for general or special damages against the creators of the synthetic media. The bill outlines exceptions to the provisions, including for media that is part of a bona fide newscast, news interview, documentary, or news event coverage, as well as for satire or parody. The provisions of the chapter are severable, meaning if any part is held invalid, it does not affect the validity of the remaining provisions. The act would take effect upon passage.