The bill proposes an amendment to Title 17 of the General Laws entitled "ELECTIONS" by adding a new chapter that addresses deceptive and fraudulent synthetic media in election communications. The new chapter defines "synthetic media" as images, audio, or video recordings that have been manipulated using artificial intelligence or other digital technologies to create realistic but false depictions of individuals, which could mislead a reasonable person. The bill specifies that creators of such media cannot distribute deceptive synthetic media within 90 days of an election where a candidate will appear on the ballot, unless a disclosure stating the media has been manipulated is included. The disclosure requirements are detailed for both visual and audio media, ensuring that they are easily readable or audible to the average viewer or listener.

The bill also establishes a right of action for candidates whose appearance, actions, or speech are depicted through synthetic media in violation of the new chapter. Candidates may seek injunctive relief to prohibit the distribution of such media and may also sue for general or special damages. The bill outlines that plaintiffs must establish the violation through clear and convincing evidence. Exceptions to the provisions include broadcasts and publications that are part of bona fide news or that clearly state the synthetic nature of the media, as well as satire, parody, and certain internet services. The bill is designed to be severable, meaning that if any part is held invalid, the rest remains effective. The act would take effect upon passage.