This bill amends Pennsylvania's Unfair Trade Practices and Consumer Protection Law to introduce new provisions specifically addressing the handling of reproductive and sexual health data. It establishes a new section, Section 9.5, which mandates that covered entities or processors must obtain explicit consent from consumers before collecting or processing such data, along with providing a privacy policy. The bill outlines the conditions under which this data can be collected, emphasizing the necessity of consent, the purpose of data collection, and the requirement for consumers to have a clear method to request access to or deletion of their data. Additionally, it prohibits the sale or offering of this data without valid consent.

The legislation also empowers the Attorney General to issue notices of violation to covered entities or processors prior to taking legal action for violations related to reproductive health data. It requires the Attorney General to consider various factors, such as the number of violations and the nature of processing activities, when deciding whether to allow a covered entity the opportunity to rectify an alleged violation. Importantly, the bill clarifies that these provisions do not create a private right of action for individuals. Overall, the bill aims to enhance consumer protection regarding sensitive health data while establishing clear guidelines for entities that manage such information, with a focus on privacy protections for reproductive and sexual health data.

Statutes/Laws affected:
Printer's No. 1777 (Jun 05, 2026): P.L.1224, No.387