Across the country, major retailers are adopting electronic shelf labels in place of paper price tags. For these businesses, this new technology improves efficiency and reduces the cost of physically changing a price tag. Additionally, electronic price tags improve inventory management and allow for the real-time adjustment of prices for perishable items.
 
However, this same technology can make it easier for retailers to take advantage of consumers and engage in dynamic or surge pricing, wherein the price of basic household goods may surge based on the time of day or even the weather. Low-income consumers are disproportionally impacted by electronic price tags and surge pricing because they may have limited shopping options and are forced to accept inflated prices.
 
In order to protect Pennsylvania consumers from such practices, I plan to introduce legislation prohibiting the use of dynamic pricing via electronic price tags in retail settings. People deserve the right to shop for their groceries without becoming victim to the predatory use of a new technology.
 
Please join me in supporting this important measure to protect Pennsylvanians from predatory pricing in retail settings.