Currently, Pennsylvania residents must navigate a somewhat cumbersome process to obtain a personalized or specialty license plate. In the near future, we will be re-introducing legislation that will modernize the process by which Pennsylvanians purchase specialty license plates by allowing PennDOT to contract with a private vendor for the marketing and sale of vendor-designed specialty license plates. The state of Texas implemented a similar program that returned over $26 million in calendar year 2024 and over $200 million since the program’s inception in 2009. 

  

This legislation would give Pennsylvania residents the option to purchase these vendor-designed specialty license plates while maintaining the necessary safeguards, program oversight, and plate approval by PennDOT. Each of these plates must meet Pennsylvania safety and legibility standards and must be compatible with toll roads, police departments, and other automated plate reading technologies.  This legislation was unanimously voted out of the House Transportation Committee last session.  

  

Please join us in sponsoring this legislation that seeks not only to enhance our specialty license plate program, but also generate new and critical transportation revenue without new taxes or mandatory fees.