Digest: Says that a person may not claim a good effect on the environment from the person or the person's products or services if the claim is not true. Says that a violation is a bad practice under the UTPA and that the person can get sued for $200 for the violation. (Flesch Readability Score: 61.5).
Prohibits a person from publishing or causing to be published an environmental marketing claim, net zero claim or reputational advertising that is materially false, misleading, deceptive or fraudulent. Specifies what constitutes a materially false, misleading, deceptive or fraudulent environmental marketing claim or net zero claim or reputational advertising.
Punishes a violation of the Act as an unlawful trade practice under the Unlawful Trade Practices Act and subjects the violator to statutory damages of $200 if a plaintiff can prove exposure to the claim or advertising and that the plaintiff purchased a product or service from the person based on the claim or advertising.
Declares an emergency, effective on passage.

Statutes affected:
Introduced: 646.607