The "Protecting Consumers and Jobs from Predatory Pricing Act" establishes regulations for food retail establishments that utilize personalized algorithmic pricing based on consumer data. The bill mandates that these establishments provide clear disclosures to consumers when prices are set using algorithms, specifically stating that "THIS PRICE WAS SET BY AN ALGORITHM USING YOUR PERSONAL DATA." Additionally, it prohibits the use of electronic shelving labels (ESLs) in larger food retail stores, requiring non-digital price presentations instead. The act also forbids personalized algorithmic pricing and surveillance pricing, particularly the collection of data from minors for targeted advertising.

Furthermore, the bill restricts food retailers from using protected class data in pricing decisions, ensuring that such practices do not lead to discrimination. The Attorney General is granted the authority to enforce the act, which includes the ability to seek injunctions against violations and impose civil penalties of up to $7,500 for each infraction. The act will take effect on November 1, 2026, and includes exemptions for financial services and licensed insurers.