This bill establishes new consumer protection regulations for online digital platforms that sell products, specifically rental properties and admission tickets. It defines key terms such as "online digital platform," "product," and "purchaser," and outlines specific prohibitions for these platforms. Notably, the bill mandates that platforms must disclose the total cost of a product, including all ancillary fees, at the first instance the price is shown. Additionally, platforms are not required to include sales tax in the displayed price if they disclose the tax amount before the transaction is completed. The bill also prohibits misleading disclosures and requires that all price components be presented in a font size no larger than that of the total price.
Furthermore, the bill restricts price increases after the initial display of the price, allowing exceptions only for the addition of sales tax, delivery fees (if disclosed), or if the transaction period has timed out. Violations of these provisions are classified as unlawful business practices and are subject to the Oklahoma Consumer Protection Act. The act is set to take effect on November 1, 2026.