Senate Bill No. 950 amends existing laws regarding the retail sale of alcoholic beverages in Oklahoma. The bill specifies that alcoholic beverages intended for off-premises or on-premises consumption cannot be sold at retail for less than a six percent markup, with certain exceptions for clearance sales, damaged goods, charitable sales, and government contracts. Additionally, the bill updates the language to replace "off-premise" with "off-premises" and "on-premise" with "on-premises." It also grants the Alcoholic Beverage Laws Enforcement (ABLE) Commission the authority to create rules to prevent circumvention of these pricing regulations.

Furthermore, the bill outlines unlawful practices for those selling alcoholic beverages, including price discrimination and the granting of discounts or rebates. It establishes penalties for violations, including written warnings, fines, and potential license suspensions or revocations, while allowing a 90-day period for licensees to remedy violations before harsher penalties are imposed. The bill also clarifies what constitutes inducements in the context of alcoholic beverage sales and allows for certain marketing activities without being classified as inducements. The act is set to take effect on November 1, 2025.