Senate Bill No. 950 amends existing laws regarding the retail sale of alcoholic beverages in Oklahoma. The bill specifies that no alcoholic beverages intended for off-premises or on-premises consumption can be sold at retail for less than a six percent markup, with certain exceptions for clearance sales, damaged goods, charitable sales, and government contracts. Additionally, the bill updates the language to replace "off-premise" with "off-premises" and "on-premise" with "on-premises."

The bill also addresses pricing discrimination among wholesalers and retailers, prohibiting any unfair pricing practices unless a single wholesaler is designated. It empowers the Alcoholic Beverage Laws Enforcement (ABLE) Commission to create rules to enforce these provisions and outlines penalties for violations, including fines and license suspensions or revocations. The bill clarifies what constitutes inducements in the context of alcoholic beverage sales and allows for certain marketing activities without being classified as inducements. The act is set to take effect on November 1, 2025.