This bill establishes new regulations regarding the use of artificial intelligence in creating synthetic media, particularly deepfakes, in the context of political candidates and parties. It defines key terms such as "artificial intelligence," "deepfake," and "synthetic media," and prohibits the creation or distribution of deepfakes within 90 days of an election unless a clear disclosure is included. The disclosure must inform viewers that the media has been manipulated or generated by artificial intelligence, with specific requirements for visibility and audibility depending on the format of the media.
Additionally, the bill allows candidates depicted in deepfakes to seek legal remedies, including injunctive relief and damages, against violators. It outlines civil penalties for violations, with fines varying based on the severity of the offense. However, certain exceptions are provided, such as for bona fide news broadcasts or when the media is part of satire or parody. The act is set to take effect on November 1, 2025.