Bill No. 1377 amends existing laws regarding the sale of alcoholic beverages in Oklahoma, specifically targeting retail spirits, wine, and beer licensees. The bill expands exemptions that allow these licensees to offer prizes, premiums, gifts, or similar inducements to consumers who are current or former members of the United States Armed Forces. The amendments to Section 6-103 and Section 6-108 include provisions that permit retail spirits, wine, and beer licensees to offer discounts on retail packages for these military members, provided that the discounts do not reduce the retail price below a six-percent markup as specified in Section 3-118 of the title.

Additionally, the bill clarifies that goods or merchandise included by manufacturers in packaging with alcoholic beverages are not considered inducements, and it prohibits the sale of alcoholic beverages prepackaged with other goods at a price higher than the standalone price of the alcoholic beverage. The effective date for these changes is set for November 1, 2025.