Bill No. 1377 amends existing laws regarding the sale of alcoholic beverages in Oklahoma, specifically targeting retail spirits, wine, and beer licensees. The bill expands exemptions that allow these licensees to offer prizes, premiums, gifts, or similar inducements to consumers who are current or former members of the United States Armed Forces. Notably, it introduces provisions that permit retail spirits and wine/beer licensees to offer discounts on retail packages for these individuals, provided that the discounts do not reduce the retail price below a six-percent markup as specified in existing law.

Additionally, the bill clarifies that goods or merchandise included in packaging with alcoholic beverages are not considered inducements, and it prohibits the sale of alcoholic beverages prepackaged with other goods at a price higher than the standalone price of the beverage. The effective date for these changes is set for November 1, 2025. Overall, the bill aims to support and honor military personnel by allowing retailers to provide them with special offers while maintaining regulatory compliance.