Senate Bill No. 344 amends Section 6-108 of Title 37A of the Oklahoma Statutes, which governs retail wine and beer licenses. The bill updates the terminology by replacing "Retail Wine License" with "retail wine license" and "Retail Beer License" with "retail beer license." It expands the exemptions for offering inducements to consumers in connection with the sale of beer or wine. Specifically, it allows for goods or merchandise included by the manufacturer in packaging with beer or wine, and permits retail packages at a discount for specific professions and current or former members of the U.S. Armed Forces, provided that the discount does not reduce the retail price below a six-percent markup.

Additionally, the bill clarifies that retail wine and retail beer licensees can sell beer and wine at multiunit discounts without being subject to the prohibition against offering prizes or gifts. It also maintains existing regulations regarding the sale of alcoholic beverages, including restrictions on credit sales and the consumption of alcohol on licensed premises. The bill is set to take effect on November 1, 2025.