The Data Broker Privacy Act establishes regulations for data brokers operating in New Mexico, requiring them to register with the state's economic development department and pay a registration fee. The act defines key terms such as "consumer," "dark patterns," and "data broker," and mandates that data brokers provide specific information during registration, including their data collection practices and whether they collect sensitive information. Additionally, the act requires the creation of a public website where consumers can access data broker registration information and an accessible deletion mechanism for consumers to request the deletion of their personal information.

The act also outlines penalties for data brokers that fail to register or delete personal information as required, imposing administrative fines and covering investigation costs incurred by the department. Furthermore, it establishes the "data broker privacy fund" to support the act's provisions, funded by registration fees, fines, and other contributions. The act is set to take effect on July 1, 2026, and allows the department to create administrative rules for its implementation, with certain exceptions regarding fee establishment.