The Artificial Intelligence Accountability Act establishes regulations surrounding the use and dissemination of synthetic content generated by artificial intelligence (AI). It mandates that covered providers, which are defined as entities offering consumer-facing online services with significant user bases, must include clear disclosures in synthetic content indicating its AI-generated nature. Additionally, these providers are required to implement latent disclosures that contain metadata about the content's origin and creation. The Act also imposes requirements on capture device manufacturers to embed latent disclosures in devices produced after January 1, 2028, and on large online platforms to maintain and disclose provenance data associated with synthetic content.

The Act outlines civil liabilities for the dissemination of deceptive synthetic content, holding individuals accountable if they knowingly or recklessly share such content that could harm the depicted person. It allows for civil penalties and private rights of action for affected individuals, enabling them to seek damages and attorney fees. Furthermore, the Act provides the Attorney General with the authority to investigate potential violations and enforce compliance, including the ability to issue civil investigative demands. Notably, the Act exempts certain non-user-generated content, such as video games and streaming services, from its provisions.