The bill amends the Unfair Practices Act in New Mexico to broaden its scope by including firearms and destructive devices, thereby enhancing consumer protection against unfair, deceptive, and unconscionable trade practices. Key insertions define terms such as "destructive device," "firearm," "firearm accessory," and "firearm part," which clarify the items covered under the law. The bill makes it unlawful to manufacture, advertise, distribute, or sell firearms or destructive devices in violation of state or federal laws and expands the definition of "unfair or deceptive trade practice" to include misrepresentations regarding the legality of purchasing these items.

Additionally, the bill strengthens enforcement mechanisms by designating the attorney general as the primary enforcer of the Act, with the ability to seek injunctive relief and restitution for violations. It increases civil penalties for willful violations, particularly those related to firearms, and holds online marketplaces and third-party sellers jointly liable for violations. The bill also outlines the attorney general's authority to issue civil investigative demands for relevant documents, ensuring accountability for those engaging in unfair practices while providing clear guidelines for legal proceedings. Overall, the amendments aim to promote fair trade practices and enhance consumer protection in New Mexico.

Statutes affected:
introduced version: 53-17-2, 57-12-2, 57-12-3.1, 57-12-7, 57-12-8, 57-12-9, 57-12-10, 57-12-11, 57-12-12, 57-12-15, 57-12-16