The "Voice and Visual Likeness Rights Act" is a new piece of legislation aimed at protecting the rights of individuals regarding the use of their voice and visual likeness in digital replicas. The act establishes that the right to an individual's voice or visual likeness is a property right exclusive to that individual, which can be licensed under specific terms. It also stipulates that these rights do not expire upon the individual's death and can be transferred or bequeathed. The act includes detailed definitions of key terms such as "digital replica," "right holder," and "production," and outlines the requirements for licensing agreements, particularly for adults and minors.

Additionally, the act prescribes civil remedies for unauthorized use of digital replicas, allowing individuals or right holders to bring civil actions against violators. It specifies the conditions under which liability may arise and provides defenses for online services that act promptly upon receiving notifications of violations. The act also includes provisions for the registration of postmortem rights and establishes a public registry managed by the secretary of state. The effective date for the provisions of this act is set for July 1, 2025.