The proposed "Voice and Visual Likeness Rights Act" establishes new legal protections for individuals regarding the use of their voice and visual likeness in digital replicas. It defines key terms such as "digital replica," "right holder," and "production," and asserts that the right to an individual's voice or likeness is a property right that can be licensed and may survive the individual's death. The act stipulates that licenses for adults and emancipated minors cannot exceed ten years, while those for living minors are limited to five years, terminating when the minor reaches eighteen. Additionally, it requires the registration of postmortem rights with the secretary of state and outlines the necessary information for such registration.

The act also prescribes civil remedies for unauthorized use of digital replicas, allowing individuals and right holders to bring civil actions against violators. It specifies that liability arises when a person knowingly uses a digital replica without consent, with certain exceptions for news, commentary, and other public interest uses. The act includes provisions for damages, including statutory amounts for violations, and allows for injunctive relief. Furthermore, it clarifies that online services may avoid liability if they act promptly upon receiving notice of a violation. The act is set to take effect on July 1, 2025.