The resolution urges the prohibition of targeted gambling advertisements aimed at individuals who exhibit signs of problem gambling or addiction. It highlights concerns over the use of personalized marketing strategies by sports wagering operators and Internet gaming affiliates, which often involve professional athletes encouraging vulnerable individuals to continue gambling. A specific case is cited where a person suffering from severe gambling addiction received a personalized video from a professional baseball player, which was intended to entice him to gamble further despite his significant financial losses. The resolution emphasizes that such predatory marketing practices are contrary to responsible gaming principles and should be halted.

Furthermore, the resolution calls on all sports wagering and casino licensees, as well as their affiliates, to ensure that their VIP programs do not target known gambling addicts or those showing signs of problem gambling. It also urges Major League Baseball, its players' association, and other professional sports leagues to reject participation in marketing programs that exploit vulnerable patrons. The resolution aims to protect individuals struggling with gambling addiction by promoting responsible gaming practices and preventing the use of personalized advertisements that could exacerbate their issues.