This bill mandates that any person or entity in New Jersey that sends commercial electronic mail messages must include an unsubscribe mechanism in each message. The unsubscribe mechanism must be clear, conspicuous, and functional, allowing recipients to easily opt-out of future communications without needing to provide their email address. This provision aims to enhance consumer protection by ensuring that recipients have a straightforward way to stop receiving unwanted emails.

Violations of this bill would be classified as unlawful practices under the state's consumer fraud act, carrying penalties of up to $10,000 for first offenses and up to $20,000 for subsequent offenses. The Attorney General would have the authority to issue cease and desist orders, and violators could also face punitive damages, treble damages, and costs awarded to affected individuals. The bill is set to take effect 90 days after its enactment.