This bill establishes a prohibition against advertising generative artificial intelligence (AI) as capable of practicing any profession or occupation that is regulated under Title 45 of the Revised Statutes or by the Judicial Branch of the State government. It specifically targets individuals or entities that develop or deploy generative AI in New Jersey, making it unlawful for them to misrepresent the capabilities of their technology in this manner. The bill defines generative AI as a technology system that simulates human communication through text, audio, or visual means and generates outputs with limited or no human oversight.

Violations of this prohibition are classified as unlawful practices under the New Jersey Consumer Fraud Act, which carries penalties of up to $10,000 for a first offense and up to $20,000 for subsequent offenses. The Attorney General is empowered to issue cease and desist orders, assess punitive damages, and award treble damages and costs to affected parties. The act is set to take effect six months after its enactment, although the Attorney General may take necessary anticipatory actions for its implementation.