The resolution designates the second week of November each year as Urinary Incontinence Awareness Week in New Jersey, aiming to raise awareness about a condition that affects over 26 million people in the United States. Urinary incontinence, characterized by the loss of bladder control, can significantly impact daily life and is particularly prevalent among certain groups, including women who have experienced pregnancy or menopause, the elderly, and individuals with specific health issues. The resolution highlights the various treatment options available and dispels the myth that limiting fluid intake is beneficial, as it can exacerbate the condition.

Furthermore, the resolution emphasizes the social and economic implications of urinary incontinence, noting that it can lead to embarrassment and a diminished quality of life for those affected. The financial burden of incontinence products exceeds $1 billion annually in the U.S., with many seniors on fixed incomes facing hardships due to these costs. By officially recognizing Urinary Incontinence Awareness Week, the resolution seeks to encourage public officials, organizations, and residents to engage in discussions and initiatives that support those living with this condition.