This bill mandates that the New Jersey Economic Development Authority (EDA) expand its Small Business E-commerce Support Program to include social media development services for eligible small businesses. The program, which operates as a pilot under the Main Street Recovery Finance Program, currently provides consulting services focused on e-commerce and digital marketing, such as website development and digital marketing plans. By adding social media development services, the EDA aims to enhance the support available to small businesses, including restaurants, retail stores, and personal care businesses located in commercial areas throughout the state.

The legislation specifies that the inclusion of social media development services is a requirement of the Small Business E-commerce Support Program and clarifies that once this program concludes, there is no obligation for the EDA to offer these services through any other pilot products under the Main Street Recovery Finance Program. The bill is set to take effect immediately upon enactment.