This bill aims to prohibit retail food stores and third-party grocery delivery platforms from employing dynamic pricing, surveillance pricing, or personalized algorithmic pricing when selling groceries and other foodstuffs to consumers. These pricing strategies, which can lead to price variations based on consumer data and behavior, are deemed unlawful practices under the consumer fraud act. However, the bill allows these businesses to offer discounts, promotional prices, or loyalty program benefits based on previous purchase history. Violations of this act can result in monetary penalties, cease and desist orders, and other legal repercussions.

Additionally, the bill establishes the Grocery Pricing Fairness Fund, which will be funded by penalties collected from violations of the act. This fund will be administered by the State Treasurer and will be used to provide annual appropriations to the Department of Agriculture for distribution to community food pantries. The funds received by these pantries must be exclusively used for purchasing groceries and other foodstuffs, with the Department of Agriculture collaborating with the Departments of Human Services and Health for effective distribution.