This bill mandates the Division of Travel and Tourism in the Department of State to create a campaign that utilizes plastic wrapping on utility boxes at intersections to display tourism advertisements of both Statewide and local significance. The bill defines "plastic wrapping" as panels made of vinyl or other flexible materials that can incorporate digital printing technology. To implement this campaign, the division must coordinate with the Department of Transportation to identify suitable intersections, obtain permissions from utility box owners, establish eligibility criteria for the boxes, and develop a selection process for both the boxes and the advertisements. Additionally, the division is tasked with contracting third-party services for the wrapping.

The bill also stipulates that the campaign must adhere to all relevant State and federal laws, as well as municipal signage ordinances. It requires the division to provide information about the campaign on its website, detailing the selection processes for utility boxes and advertisements. Furthermore, the division is obligated to submit an annual report to the Governor and the Legislature assessing the campaign's effectiveness in promoting tourism through this initiative.