The resolution designates the second week of November each year as Urinary Incontinence Awareness Week in New Jersey, aiming to raise awareness about a condition that affects over 26 million people in the United States. Urinary incontinence, characterized by the loss of bladder control, can significantly impact daily life and is particularly prevalent among certain groups, including women who have experienced pregnancy or menopause, the elderly, and individuals with specific health issues. The resolution highlights the various treatment options available and dispels the myth that limiting fluid intake is beneficial, as it can exacerbate the condition.

Furthermore, the resolution emphasizes the social and economic challenges faced by those living with urinary incontinence, including the high costs of related products, which exceed $1 billion annually in the U.S. This financial burden is particularly acute for senior citizens on fixed incomes, as urinary incontinence is a leading cause of institutionalization among the elderly. By officially recognizing Urinary Incontinence Awareness Week, the New Jersey Legislature seeks to bring attention to the struggles of those affected and encourage public officials, organizations, and residents to participate in awareness efforts.