This bill amends the Fair Campaign Practices Act to establish civil penalties for campaign advertisements that contain deepfake misrepresentations of candidates. It defines "deepfake" as any realistic technological representation of speech or conduct that misleads viewers into believing it depicts an individual who did not actually engage in that speech or conduct. The bill holds "covered persons," which include candidates, political committees, and various entities, liable for disseminating such misleading advertisements unless they provide a clear and conspicuous disclosure indicating the content is a deepfake. The disclosure must be presented in a manner that is easily understandable and noticeable, and it must include embedded digital content provenance detailing the content's creator and any modifications made.

Candidates aggrieved by deepfake advertisements can bring civil actions against the responsible parties, seeking punitive damages and other litigation costs. The bill allows courts to impose significant civil penalties for each day a deepfake advertisement is disseminated, with amounts varying based on the level of office the candidate is running for—up to $250,000 per day for federal offices. However, the bill exempts certain entities, such as law enforcement officers, media outlets, and technology providers, from liability under specific conditions. Overall, this legislation aims to protect candidates from fraudulent misrepresentation in campaign advertising, particularly in the context of rapidly evolving artificial intelligence technologies.